SEO:
How to optimize a website for Yahoo
The search engine optimization is the process of
optimizing a website to get high ranking in the search engines.
The Yahoo is the second most active search engine after Google and
it is extremely important to rank a website for Yahoo. Every search
engine has its own rules and regulations to rank a website and ranking
in Yahoo has its own strategies and methods.
Like Google and MSN, Yahoo spiders the pages on the web, index
them in its database and produces the results by using different
algorithms and mathematic operations. The following specifications
and techniques are considered best for achieving good ranking
in Yahoo.
Title Tag
The title optimization is required to rank well in Yahoo. Yahoo
favors the websites that include the key phrase in the page’s
Title. You can use 5 small to medium sized keywords or a long tail
key phrase in page’s title.
Meta Description Tag
Using 15-18 small to medium sized keywords in the Description Tag
produces good results. The Title and page’s description also
appear with the search results. So you need to use the concise,
relevant and targeted description of the page.
Meta Keywords Tag
The keywords are no more considered effective for ranking in the
search engines. People used to spam them so they are not counted
as a ranking factor by Google and Yahoo. But it would not hurt you
to use the keywords in the Meta keywords tag. The keywords tag should
start with the keyword phrase and after that you can use the different
keywords according to the relevance they have with the page’s
contents.
Keywords in Filename
Using the keywords-based URL is extremely important to rank well
in the search engines. Lets say your website is about hotels in
London.
Headings
The H1 and H2 headings should be applied in the web page to embolden
the relevance of the page.
Site Structure
The site structure is a vital component and a ranking factor on
Yahoo. You need to make a hierarchical structure of your website
and make text based navigation.
Links
Yahoo concentrates on building the quality back links from the relevant
websites. In the case of Yahoo, quality is better than quantity.
Site Explorer
The Site explorer is a wonderful tool for monitoring your website.
You need to validate your website and submit in Yahoo through Site
Explorer.
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