Unless you’ve been living under a rock for the past year or so, you have probably noticed an explosion in the number of AI copywriting tools that are popping up on the market on an almost daily basis.
One of the first to make a mark was Jasper AI, which began life at the start of 2021, and was then known as Conversion AI, followed by Jasper, before the third rebranding. Before taking a closer look at the possibilities that await you when using Jasper, let’s take a look at artificial intelligence and what it can do.
What is Artificial Intelligence?
Artificial intelligence (AI) is a term that gets thrown around a lot these days, but what does it really mean? AI can be a little difficult to grasp for some people. It’s different from a computer simply following instructions because artificial intelligence has the ability to think and make decisions on its own. AI learns as it goes along and mimics human behaviour in many ways.
How does AI work?
Artificial intelligence refers to a system or a computer program’s ability to exhibit intelligent behaviour in response to external stimuli without explicit instructions on how to behave from a human or other natural source of knowledge. Simply put, AI allows machines and programs to be able to do things as if they were a person with common sense – making decisions based on what it has learned through experience.
Too often the word “artificial intelligence” conjures up images of robots with superhuman strength battling against humans for world domination; however, AI actually involves simply giving computers the ability to learn and make decisions like a human would (without being programmed). This can be accomplished through algorithms (sets of rules) that a computer uses to solve a problem.
Does AI content make sense or read well?
I’ll let you be the judge of that. The answers to the above two questions (What is AI and How does it Work) were both written by Jasper. I simply asked the questions and commanded Jasper to write me the answers.
One of the great things about Jasper is that you can control the “tone of voice” for the answer. This can range from anything such as “helpful” or “informative” through to more emotional tones such as “angry” or even “sarcastic”.
Now that you have a basic idea of what AI is, let’s take a closer look at Jasper, and see what it can bring to you in terms of its copywriting abilities.
Before going any further, I must point out that you really should sign up for a free trial of Jasper, and see it in action for yourself. Simply click here and get yourself signed up for your trial account.
Once you sign in to your account, you’ll see the templates page, which has a huge selection of options you can use to create everything from headlines and content for Facebook ads, product descriptions for Amazon, SEO title and meta descriptions, and much much more. OK – let’s get started with Jasper ….
Each template is very straightforward to use and has easy to follow instructions with sample data, so you know what type of input you are expected to enter in order to generate the desired output.
Probably the most popular template is the Long-Form assistant, which can help you write complete blog posts. However, this option is only available for Pro Unlimited and Boss Mode users. Actually, when I first started using Jasper back in January, there was only one option available, which is the current Starter option. This provides you with the ability to create 20,000 words of content each month.
I’ve purposely bolded the amount of content because it is important to understand that 20,000 words mean 20,000 words and not 20,000 characters. There are a number of other AI programs available, many with a one-time fee, but these limit you to a certain number of characters each month.
If you are looking for an AI solution to help with your website, marketing, social media and blog posts, then these character-based options aren’t really going to be of much use.
For a beginner, the starter package is ideal, and if you see that you are going to need more than 20,000 words a month, you can join the referral program, which rewards you with an additional 10,000 words each month for every user than signs up.
Alternatively, you can upgrade your account, which is what most users end up doing after a couple of months, as they immediately realise the power and potential of what Jasper can do for them and their business. There are two Jasper plans you can choose from.
The AIDA Framework
When I first started using Jasper, this was one of the templates I was using time and time again. AIDA is a well-known marketing model for understanding the customer journey.
It provides marketers with an easy way to break down their message and plan campaigns in order of importance: Awareness, Interest, Desire and Action. AIDA can be applied consciously or subconsciously when we are planning our strategy because it works every time!
The following was written by Jasper ….
Attention: Do you need a copywriter?
Interest: Jasper AI is an artificial intelligence system that can write copy for your marketing, websites, ads, blog posts and social media. It’s the perfect solution to help you save time and get more done in less time. You don’t have to worry about hiring a writer or trying to find one yourself – just sign up for a free trial of Jasper AI today!
Desire: With Jasper AI’s 7-day free trial, you’ll be able to see how much it can do for your business. And if you’re not satisfied with the results after the first week, we’ll refund 100% of your money back without any questions asked. That means there’s no risk involved when signing up with us – so what are you waiting for? Sign up now!
Action: Click this ad right now and sign up for a free trial of Jasper AI!
Not bad, eh?
The PAS Framework
Another template that I found really helpful was the PAS (Problem-Agitate-Solution). PAS is a framework for writing persuasive messages that works because it’s market-centered. It forces you to think about where your audience is coming from and how they might be feeling, rather than just focusing on what you want them to do or believe in the future.
One of the most powerful ways this comes into play is when we talk about problems people are having – if readers can see something wrong happening right now, then they’re more likely to feel like there’s an urgent need for change as well.
Again, the following was written by Jasper …
Problem: Writing effective copy is hard. You need to create a lot of content on a regular basis and it’s time consuming, especially if you’re not an expert in this field.
Agitate: Most people don’t have the time or skills to create engaging and persuasive content for their website, blog posts, social media updates, email marketing campaigns or ads. It takes skill and knowledge that most people just don’t have – until now!
Solution: Jasper AI is your solution! This amazing tool can help you with writing all those pieces of content that you struggle with every day as well as save you tons of valuable time. The free 7-day trial lets you try out the features for yourself before making any decisions about purchasing it.
Impressive stuff wouldn’t you say ?
Explain it to a Child
The last template that I want to briefly touch on is the Explain it to a Child one. This is very helpful when creating content, especially when it’s on a topic or niche that is sometimes difficult to understand. This template takes your original content and rewrites it in a much easier to understand way.
Take a look at the following example, where the original content was taken from the answer to the “What is Artificial Intelligence?” question on the top of this page …
Artificial intelligence is difficult for some people to understand. Computers following orders are different from artificial intelligence. Artificial intelligence can think and make decisions on its own. Artificial intelligence learns as it goes along and mimics human behaviour in many ways.
That’s certainly an explanation of AI that is a lot easier for most people to understand.
The Jaser Free Trial
The best way to see for yourself if Jasper is a tool that can help you is to sign up for the free trial. Within the first few days of trying it out, most people will upgrade to one of the paid accounts.
Some people may have different expectations about what Jasper can do, so the free trial is the best way to check it out personally, and see if it’s something that you can easily use and whether or not you are happy with the copywriting it provides.
The most important thing to remember about Jasper is that even though it is an extremely powerful tool, it is still just that – a copywriting assistant. If you start using Jasper with the belief that you’ll never need to write or proofread content again for your website, then you will most likely be disappointed. If you look at Jasper as a tool and an assistant in your content creation, then the sky is the limit.
I’m always a little surprised by some of the comments that are posted over in the highly active and helpful community on Facebook when people realise that there is work on their part to do in order to get Jasper to write the output that they desire.
If you’ve ever ordered an article to be written for your website, then surely you will have read through it and added your own thoughts and input into it before posting it. The same concept should also apply to content, especially long-form content, that Jasper creates for you.
AI is the future. It’s as simple as that. It might not be how we all envisioned it 30 years ago when Terminator 2: Judgement Day was released in cinemas, which is a good thing. Instead of killer robots rampaging downtown, we have very powerful tools that can help a great deal with our work and everyday life. If you run a website or online business, then, without a doubt, a tool such as Jasper is going to be extremely useful.
Writing good copy is something that most website and business owners have always struggled with. Some have spent hundreds if not thousands of dollars on having content written for them.
Now, with the help of Jasper, you can start creating your own content, exactly how you want it. Once you learnt how to properly use Jasper, which to be fair isn’t that difficult, then you really will have the potential to be knocking out high-quality content on a daily basis.
Simply head over and sign up for the free Jasper trial and see for yourself why it’s easily the most powerful AI writing assistant you’ll find anywhere on the market today.