Alex

Geofencing isn’t as scary or difficult to implement into marketing campaigns once you get the hang of it. It’s a great way to target and engage your customers in real life, creating more opportunities for them to see what you have on offer!

Simply put, geofencing allows you to create virtual boundaries around your business location and trigger actions when people enter or leave them using technology that is readily available on most smartphones today.… Read the rest

You might be surprised to hear that email marketing is still one of the cheapest and most effective forms of digital marketing. Of course, it has been around for decades so there’s no surprise why this kind of strategy works!

Another great thing about email advertising? You can connect with your target audience without having to worry about any huge costs involved.

It’s more than likely that you have an understanding of the basics of email marketing, but you may not be aware that there are ways to make your investment more effective.… Read the rest

A question many small businesses wonder about is how to create enough good content and meet their marketing goals. To answer this, first, consider what your business does well that can be turned into interesting blog posts or other pieces of compelling online material.

If you don’t have a lot of experience in writing for the internet, there are plenty of opportunities out there to learn from experts who would love nothing more than help someone new get started creating amazing content!… Read the rest

TikTok is a new social media platform where users create and share 15-second videos. TikTok’s content includes lip-synching, dancing, or even just talking to the camera in an unusual way!

A lot of these clips are not very professional but some local businesses have been using them as a means for connecting with potential customers by posting more authentic marketing campaigns on their channels such as launching tours across America while vlogging about what they see along the way.… Read the rest

Facebook ads are one of the best ways to get your message across. Facebook had 2.54 billion active daily at the end of 2020, and they’re not going anywhere anytime soon! The platform is still king when it comes to social media usage because its algorithm favours content from family members or friends over paid advertisements making this an essential step for local business owners (especially if you know how much money can be made on a single click).… Read the rest

With so many social media platforms to choose from, it can be difficult for businesses to get their content in front of the people who will find value in what they have. With everyone sharing links and engaging with brands on every platform all day long, how does a business ensure that its messages are heard?

The major hurdle for marketers these days are the people that come to their page, don’t buy anything and never return.… Read the rest