TikTok is a new social media platform where users create and share 15-second videos. TikTok’s content includes lip-synching, dancing, or even just talking to the camera in an unusual way!
A lot of these clips are not very professional but some local businesses have been using them as a means for connecting with potential customers by posting more authentic marketing campaigns on their channels such as launching tours across America while vlogging about what they see along the way.
TikTok has taken over the world of popular culture in recent years because everyone can relate on some level or another – whether they upload themselves singing on the go (a common scenario), show off what they bought at Target, discuss how much homework they have left for today–you name it; Tik Tok captures any moment big or small so long as its 140 seconds or less.
It’s an easy tool not just for marketers but also for artists who want to share snippets from live performances.
Unlike other social media platforms, TikTok is a newer and more niche option. You might be wondering how to get started on this platform if you know nothing about it! Fear not – in the following article we will share with you some basic information that can help make your experience enjoyable from start to finish.
Who is using TikTok?
If your target audience is Millennials, then you should be taking advantage of TikTok to reach them. They’re all about sharing their lives and connecting with other people in a short amount of time using the app’s 15-second video loops!
Audience is an important factor when it comes to deciding whether or not which social media platform will work best for business purposes – but this isn’t always the case.
If we’re talking specifically about reaching Millennial customers, who are most likely on TikTok these days due to its popularity among that generation (especially those aged 18-25), they’ll appreciate it if you stop by too!
If you want to reach out to business leaders, then TikTok is the last place on your mind. LinkedIn and Facebook are the places where people spend their time if they’re interested in networking or finding new customers for their company.
Facts about TikTok Usage
- About 60% of users in the US are between the ages of 16 and 24
- There are more than 800 million active TikTok users worldwide
- More than $50 million has been spent by businesses on TikTok
- In the US, there are more than double the number of women using the platform as men
- Over 20% of internet users in the US have viewed at least one TikTok video
When it was first launched in 2016, TikTok users were primarily teenagers. But as the app has grown and evolved so too have its user base – with more adults turning to this social media platform for entertainment purposes.
With that being said, we can expect companies of all sizes to start adopting this new form of content marketing in 2021!
Creating a TikTok Account for your Business
It’s a pretty straightforward procedure to create your TikTok business account. The first thing you need to do is to download the app then follow these easy steps:
- Tap the “Me” option on the bottom menu bar, then click “Sign Up” with either mobile number or email address
- Once you have the “Me” menu option, tap on the three dots at the top right corner of the page and then the “Manage my Account” option
- On the “Switch to Pro Account” menu, select the “Business Account” option
- Look through the options and select the category that best fits your business
Choosing which category most accurately reflects your business for TikTok has many advantages, including customized content from their algorithm tailored just for you!
How are Businesses using TikTok Effectively?
Sometimes we all just want to take a break from scrolling through our Facebook feeds. And that’s why TikTok is the perfect app for you! You can follow your favourite celebrities and their content, or even create your own posts in hopes of catching attention without paying any money upfront.
Just be warned: if you don’t have an amazing following on these social media platforms already, it might not work out as well as planned. In those cases, there’s always advertising available with TikTok – spend some money so anyone interested will see what they’re missing out on!
Imagine if you could go viral without paying a dime, or better yet what would happen if TikTok came to life? Imagine how many likes and followers your content would get on the app! You wouldn’t have to spend any cash advertising it either. If only every social media platform were this easy!
Facebook ad creators, rejoice! TikTok now lets you create ads on the app. You can select an objective and target audience just like Facebook does, as well as a catchy headline for your video or call to action. And if you’re using business mode with TikTok then all analytics will be available so that it’s easy to track how many people saw your advertisement and what they clicked on after seeing it too!
Use video in addition if possible because it will entice more viewers than just photos alone. In order for this platform to work best for advertising purposes, there is detailed analytics that provides all sorts of metrics so keep track!
TikTok Marketing Ideas
TikTok is a video sharing social media platform that enables users to create videos and share them with followers. The 15-second time limit allows for longer, more in-depth content than competing platforms such as Snapchat or Instagram stories by doubling the 12 seconds allotted on each Snap.
You can edit the footage using special features like speed change, filters, looping clips together for an endless stream of content. Plus you get access to all sorts of tools so you know what will work best with your particular vision in mind – whether it’s funny or creative or heartbreakingly honest! TikTok also has additional editing tools like CapCut through its companion app available both on Android and Apple devices.
Tiktok was designed as a place where you could watch others’ daily life happenings on video but now it seems that this app is also being used more often lately for sharing original videos about brands or products while retaining its function as a social media outlet too! If your business wants to tap into some entertaining marketing strategies using TikTok influencers then consider these five marketing ideas:
Before and After Videos
If you have a product or service that can make people feel confident about themselves, then TikTok is the place for your videos. For example, if an interior designer has transformed someone’s house into something they are proud of and happy with, there could be before-and-after pictures shown on social media without any words at all.
Product Demo Videos
TikTok is a popular and entertaining app, so it’s perfect for showing off your product in an engaging way. Plus the average viewer will find TikTok more enjoyable than reading through a long product description that has too many technical terms!
Videos Showing How Products are Made
TikTok is a great place to show off your unique creations or manufacturing process. Do you have something that’s not been seen before? If so, then TikTok might be the right platform for showing it off!
TikTok is a great platform for how-to videos. People love to make and watch them because of the short attention span people have today which is perfect for TikToks with its fast pace. A quick glance at TikTok will show you that even private users can make these types of content, such as cooking or craft tutorials!
Parody Video Clips
For those who need a break from serious business, here’s the perfect way to get your company in front of new audiences. If you can take popular songs and create parody lyrics that relate to your company, this is an easy way for people to find out about it instead of just scrolling past ads on Facebook or Instagram!
Final Thoughts on TikTok
So, what are you waiting for? You can start making your own TikToks today! Just use the app to watch videos from other businesses and then make one of your own. But don’t feel confused if it’s not as easy at first because there is a bit of a learning curve involved.
Once you’ve made your first videos, share them with friends, share them on social media—share ‘em anywhere people watch video content because there is NO LIMIT to how many viewers can see it as long as they have the app installed on their phone.